Go-to-Market and Sales Strategy

Clarity and focus are critical when entering new markets or scaling across existing ones. We work with you to refine positioning, sharpen value propositions, and build repeatable sales motions that unlock growth

What we deliver

Go to Market Assessment
Sales Strategy & Execution
Sales Process Optimisation
Market Entry & Expansion Planning
Customer Segmentation & Target Planning
Sales Performance Improvement and Incentivisation
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Go-to-Market Strategy that Accelerates Growth

Breaking into a market — or scaling in a new one — takes more than a good product. It requires clarity, focus, and a repeatable strategy that connects the right offer to the right audience at the right time.

At Major Edge, we design go-to-market strategies that cut through the noise and create sustainable growth.With over 20 years of direct experience, we help ambitious businesses sharpen positioning, build scalable sales engines, and unlock new opportunities for expansion.

  • Identify and prioritise the most profitable opportunities
  • Define and reach your ideal customers with precision
  • Build sales and partnership motions that scale
  • Strengthen competitive positioning to stand out in crowded markets

Market Discovery & Validation

Understand market potential, customer needs, and the competitive landscape to ensure you’re moving in the right direction from day one.

Customer Targeting & Segmentation

Pinpoint and prioritise the customers who will deliver the greatest growth, backed by data-driven insights.

Value Proposition & Positioning

Define a compelling story that differentiates your business, resonates with buyers, and strengthens market credibility.

Execution Roadmap

Translate strategy into action with a practical, step-by-step go-to-market plan designed to drive measurable results.

Choose your growth plan

We offer flexible pricing models to fit businesses of all sizes—from startups to enterprises.

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Ready to explore how our consulting solutions can help your business thrive?
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Starter plan

$499 / month

  • Initial business assessment
  • 2 strategy sessions (1 hour each)
  • Competitor & Market overview
  • Email support (up to 7 days post-session)
Best for: Market entry and early scaling

Growth partner plan

$1,499 / month

  • Everything in starter plan
  • Monthly consulting (4 sessions/month)
  • Dedicated business strategist
  • Priority support via email & chat
  • Quarterly progress review
Best for: Market entry and early scaling

Starter plan

$449 / month

  • Initial business assessment
  • 2 strategy sessions (1 hour each)
  • Competitor & Market overview
  • Email support (up to 7 days post-session)
Best for: Market entry and early scaling

Growth partner plan

$1,304 / month

  • Everything in starter plan
  • Monthly consulting (4 sessions/month)
  • Dedicated business strategist
  • Priority support via email & chat
  • Quarterly progress review
Best for: Market entry and early scaling
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Amanda Lewis

Director of Strategy

Within the first three months, we saw a 35% boost in our sales performance and streamlined several underperforming areas of our operation. Our company was growing fast, but our internal culture

Frequently Asked Questions

We’ve compiled answers to the most common questions clients ask about our business strategy consulting.

What types of businesses do you offer strategy consulting for?

We provide strategy consulting for startups, small to mid-sized businesses, and large enterprises across various industries—including technology, healthcare, manufacturing, retail, and professional services. Whether you're scaling, pivoting, or entering new markets, we tailor solutions to your unique goals.

How long does a typical strategy engagement take?

Most of our strategy projects range between 4 to 12 weeks, depending on the scope and depth required. For long-term support, we also offer ongoing advisory retainers and quarterly planning sessions.

Do you help with implementation or just strategy planning?

We do both. While we specialize in strategy planning, we also support implementation to ensure your vision turns into results. From execution roadmaps to hands-on project support, we’re with you every step of the way.

What’s included in your strategic consulting package?

Our package includes business analysis, market research, goal setting, tailored growth strategies, and implementation support—all customized to your needs.

Other services

Take the first step toward smarter business decisions today

Reach out and let’s start a conversation that moves your business forward.